What to learn from Kolaveri

David Ogilvy once said, “I don’t know the rules of grammar – but if you are trying to persuade people to do something or a buy something, it seems to me that you should use their language- the language they use every day, the language in which they think.” Kolaveri did the same thing. Lyrics [...]

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Customer is king

In any business, the businessman should ask basic metaphysical question to himself like “Who are you ? Whom are you serving? And Do you serve well?” It’s the true story from the case study done by Marketing professor in my MBA class. It really amazed me and I couldn’t stop me placing over here. It [...]

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Persistence

He was the fifty year old man and milk shake salesman. He believed in persistence. When he opened his first restaurant in his city, He placed below lines on his office wall. Nothing in the world can take the place of persistence. Talent will not; nothing is more common than unsuccessful me with talent. Genius [...]

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Why this Kolaveri Di – Viral Marketing

Last week, I was facebooking. I saw one question being dropped on many profiles.  ”Why this is Kolaveri Di?’ I really didn’t get.  Who is it Kolaveri? The video seemed to be Tamil. After couple of day, I saw many girls in my FB list ‘liked’ that song. Few friends have downloaded song on their [...]

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