Brand India

I landed up with new concept in marketing today… Along with products countries also have their brand and it is calculated with Index called as “The Anholt-GfK Roper Nation Brands Index”. It is determined with Ad campaigns by knowing people’s perception about country.  Gfk conducts online surveys in 20 countries around the world. 1000 answers [...]

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The rise of screens

GfK has conducted the market survey in India. In this survey, it is observed that life of people is closely connected with screen devises. These are part of our everyday life. We wake up to the sound of an alarm, where our old age clock has more than likely been replaced by a 3.5” screen [...]

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What to learn from Kolaveri

David Ogilvy once said, “I don’t know the rules of grammar – but if you are trying to persuade people to do something or a buy something, it seems to me that you should use their language- the language they use every day, the language in which they think.” Kolaveri did the same thing. Lyrics [...]

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Customer is king

In any business, the businessman should ask basic metaphysical question to himself like “Who are you ? Whom are you serving? And Do you serve well?” It’s the true story from the case study done by Marketing professor in my MBA class. It really amazed me and I couldn’t stop me placing over here. It [...]

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Persistence

He was the fifty year old man and milk shake salesman. He believed in persistence. When he opened his first restaurant in his city, He placed below lines on his office wall. Nothing in the world can take the place of persistence. Talent will not; nothing is more common than unsuccessful me with talent. Genius [...]

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