This year bollywood actress Vidya Balan has been endorsed to promote the Earth Hour by WWF. She is popular bollywood heroine came into limelight due to movies like Parineeta, Lage Raho Munnabhai and No one killed Jessica. She is going to inspire all Indians to value Earth Hour on coming 26 March.
She has expressed following views in press conference.
“As the effects of climate change become more prevalent and more powerful, it is up to each one of us to take ownership of our collective future. WWF’s Earth Hour has inspired millions across the globe and has created mass awareness on the colossal issue of climate change. It is inspiring and encouraging to see how a step as simple as switching off lights for an hour can unite the entire world towards a single cause. I too switched off lights last year, and will do so this year as well. For Earth Hour 2011, I pledge to not just switch off but to go beyond the hour. To be mindful of conserving resources, everyday, not just for an hour. From this year on, I pledge to use energy smartly. And urge you to do so as well. Each one of us has the power to make a difference. We just need to be conscious of it and make wise choices. When each of us take simple steps, together these actions add up. I am supporting the fight against climate change by adopting some of these steps. It’s time you do too.”